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Slurpi Bowl

The Opportunity

India loves instant noodles—but they've long lacked true cultural flavour. Most brands play safe, offering generic masala or international flavors. But regional Indian kitchens are bursting with bold, distinct tastes—from Kolhapuri thecha to Amritsari achaar.

Slurpi fills the gap: an unapologetically Indian ramen brand that fuses nostalgia, speed, and spice into one bowl. In a growing market of desi snacking and Gen-Z food fandom, Slurpi is not just another noodle—it's a story you can slurp.

Slurpi Concept

The Concept

Slurpi is a fast fusion noodle brand built for Indian taste buds and meme-loving minds. Each variant tells a regional flavor story, wrapped in cheeky packaging and collectable content.

Slurpi isn't just about what you eat—it's about how you eat, why you love it, and where it comes from.

Naming Rationale

Naming Rationale

"Slurpi" is short, punchy, and sensory. It evokes indulgence (slurp!), modernity (the "i" suffix), and a cultural wink to global food trends while staying rooted in desi personality.

It's easy to remember, easy to hashtag, and already sounds like an internet challenge.

Brand Identity

Logo + Brand Identity

Typography: Bold, hand-inked type with South Asian spice market vibes
Color Palette: Bright red, mustard yellow, masala brown, and neon green
Motifs: Steam swirls, local landmarks, comic-style flavor icons
Visual Language: Loud, expressive, meme-able; part street-food, part collectible
Packaging Design

Packaging/UX Mockups

Wrapper Style: Foil with full-panel comic illustration
Lid Design: Passport under the lid with a region-specific backstory
Masala Bombs: Dissolvable broth tablets in see-through spice capsules

Variants:

  • Kolhapuri FireFlip
  • Amritsari Tangfest
  • Malabar Pepperverse
Campaign Concepts

Campaign Concepts

"Divided by States, United by Slurpi" – A pan-India launch campaign celebrating diversity through food
"India's Most Unhinged Slurpi Recipes" – UGC contest of weird noodle experiments
SlurpCam Challenge: Record yourself doing the longest, loudest slurp of your favorite Slurpi
NoodleLab: Vote for next city-flavored drop
Voice & Hashtags

Voice & Hashtags

#SlurpTheMasala #UnitedBySlurpi #RegionalRamenRebels #MidnightMasala
Brand Vision

If This Brand Were Real

Imagine a flea market in Pune or a music fest in Goa, where a neon-lit Slurpi truck serves steaming hot bowls with masala bombs dropped in live. A crowd gathers for the SlurpCam Challenge. Instagram explodes with noodles and nostalgia.

The next day, college kids are scanning their lids to unlock regional noodle facts and bonus packets.

This isn't just a product—it's a fandom waiting to happen.

Go-to-Market

Go-to-Market Vision

Pop-up stalls at college campuses and flea markets
Regional flavor drops every quarter
Slurpi SlurpKits with instant prep mugs and spice capsules
Influencer seeding with home chef collabs and challenge reels