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Logo

The Opportunity

India’s pet market is booming—but it’s either too premium (imported) or too boring (functional). There's a massive opportunity to inject culture, humor, and relatability into pet products.

Enter Snaccos: India’s first desi-themed pet brand— playful, culturally rooted, and irresistibly cute.

Concept

The Concept

Snaccos reimagines everyday Indian snacks as pet toys and accessories. Rasgulla plushies, samosa squeakers, chai bowl collars. Add hilarious desi phrases, kitschy packaging, and celebration-based bundles (like birthday kits), and you have a lifestyle pet brand that every millennial pet parent wants to flaunt.

Naming Rationale

Naming Rationale

“Snaccos” = snacks + chaos + cuteness. It’s a punny, sticky name with global meme potential and unmistakable desi DNA.

Logo + Brand Identity

Typography:Soft bubble font with Indian sweetshop flair
Color Palette: Rani pink, pista green, saffron orange
Motifs: Paws + snacks + Diwali lights
Visual Language: Wholesome chaos, desi memes, street side joy
Packaging Design

Packaging/UX Mockups

Mithai box-style toy kits
“Pawri mein welcome hai” welcome box
Birthday kits with customizable snack plushies

UI/UX Extensions :

  • Snaccos Toy Customizer
  • “Which Mithai Is Your Dog?” quiz
  • Vet tie-in reward tracker
Campaign Concepts

Campaign Concepts

“For the Goodest Desi Boi” – UGC campaign of doggos in ethnicwear
Snaccos Carnivals: Desi doggo playdates at pet parks
Vet-Groomer Surprise Boxes – local pet spa tie-ins
Voice & Hashtags

Voice & Hashtags

#SnaccosIndia #MithaiForMutts #DesiDogsUnite #PawriWithSnaccos
Brand Vision

If This Brand Were Real

A doggo birthday in Bandra. A mithai box opens to reveal laddoo-shaped chew toys. A groomer hands over a Snaccos welcome pack. On Threads, pet parents share their dog’s “gulab jamun obsession.” Snaccos isn’t just cute—it’s cultural currency with paws.

Go-to-Market

Go-to-Market Vision

Nykaa Pets or Heads Up For Tails tie-in
Pet café carnival tour
Diwali and Holi-themed box drops
Petfluencer Gifting with custom reels