
The Opportunity
Sleep is the new self-care. But India’s sleep market is cluttered with chemical-heavy pills or bland branding. There’s a clear gap for a natural, luxurious sleep solution that combines Ayurveda, intention, and Instagrammable ritual. Zzyndra meets the moment with wellness-based sleep gummies crafted for a modern, spiritually curious Indian audience. It’s not just about sleeping better—it’s about sleeping beautifully.