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Logo

The Opportunity

Sleep is the new self-care. But India’s sleep market is cluttered with chemical-heavy pills or bland branding. There’s a clear gap for a natural, luxurious sleep solution that combines Ayurveda, intention, and Instagrammable ritual. Zzyndra meets the moment with wellness-based sleep gummies crafted for a modern, spiritually curious Indian audience. It’s not just about sleeping better—it’s about sleeping beautifully.

Concept

The Concept

Zzyndra transforms bedtime into a sacred, calming ritual. Inspired by ancient Ayurvedic herbs and sensory design, each gummy is part of a larger night routine that nourishes the mind and body. Whether used alone or paired with the Moon Crate (eye mask, incense, journal), Zzyndra is self-care redefined—one dream at a time.

Naming Rationale

Naming Rationale

“Zzyndra” blends sensuality, structure, and spirituality. It evokes a ritualistic, holistic approach to rest—far beyond popping pills. Alternative name “SleepSutra” was explored for an intimate feel but didn’t capture the luxurious value that Zzyndra delivers.

Logo + Brand Identity

Typography: Serif with lunar curves and Sanskrit-inspired strokes
Color Palette:Midnight blue, soft gold, moonstone white
Motifs: Crescent moons, lotus blossoms, glowing trails
Visual Language: Calming, spiritual, lush; rooted in slow living
Packaging Design

Packaging/UX Mockups

Special Kits: Moon Crate box with incense, sleep journal, eye mask
Masala Bombs: Zodiac sleep kits with personalized herbs and affirmations

UI/UX Extensions :

  • Sleep tracker app with daily journal prompts
  • Audio bedtime rituals and guided meditations
  • Dream scoreboard with progress badges
Campaign Concepts

Campaign Concepts

“Let the Moon Do the Work” – Influencer rituals and slow night routines
SleepSutra Ritual Series: Yoga flows, nighttime affirmations, scent pairing
#DreamWithUs Challenge: 30-day sleep transformation testimonials
Voice & Hashtags

Voice & Hashtags

#SleepSutra #AyurvedicZzz #RitualNotRoutine #NightModeOn
Brand Vision

If This Brand Were Real

You open a soft-foil envelope under moonlight. A tiny note reads: "Tonight, you rest. Let the moon do the work.” A warm lavender scent lingers. The gummy melts on your tongue like honey. On Instagram, influencers post their Sleep Crate unboxing and day 10 dream journals. SleepSutra is not just a product. It’s a ritual people crave—and Plottt designed every breath of it.

Go-to-Market

Go-to-Market Vision

Wellness influencer launch boxes
Luxury Ayurveda clinic collabs
Nykaa and Sublime Life tie-ups
Zzyndra Sundays – weekly bedtime lives on Instagram